The UK's Specialist Care Home and Home Care Digital Marketing Agency
- Get more private care clients
- We work exclusively in care, we know your world
- Every channel, one team. Digital and traditional, all joined up
You Didn't Get Into Care to Worry About Marketing
You got into care to make a difference, and you do, every single day. But between staff, compliance and keeping your service running, marketing keeps slipping down the list. That’s exactly why Care Connect exists. We work exclusively with care companies, so we already understand your CQC ratings, your fee structures and what families are really searching for.
Here at Care Connect, we act as an outsourced marketing department for operators, like you, in the care industry. We offer a range of full service digital marketing packages to help you elevate your brand and maximise your online impact. Backed by extensive experience and a team of digital marketing specialists, we’re ready to comprehensively support your marketing efforts online.
Supporting Home Care and Care Homes
Home Care Providers
You need families to find you, trust what they see, and choose you. We help home care agencies attract more private clients, climb Google rankings, and recruit care staff with specialist digital marketing built exclusively for the home care sector.
Care Homes
Filling beds with the right residents takes more than a listing on a directory. We help care homes improve visibility, build family trust, and stand out locally with SEO, paid advertising, website design and content tailored to the care home sector.
What our clients say
Care Connect client Martin John, was delighted with his new website. He loved how it captured his brand perfectly, praised the smooth process, and couldn’t fault the teamwork. Next up — we’ll be helping him boost his reach with a targeted digital marketing strategy. Listen to what he has to say.
What Our Clients Say
Our Digital Roadmap - A Bespoke 12-Month Marketing Strategy for Your Business
We believe that every successful digital marketing campaign starts with a strategic plan – and that’s what we aim to offer you in our Digital Roadmap session. Join us for a deep dive into your business, industry, audience, and competitors; then, together, we’ll develop a personalised 12-month digital marketing strategy to help you achieve your goals.
Your Strategic Digital Marketing Partner
Led by brand strategist Caroline Somer, Care Connect strives to be your outsourced marketing department – your team of digital marketing specialists who work closely with key business stakeholders to transform your goals into reality.
Full Service Digital Marketing
We want to be a one-stop-shop for your marketing needs which is why we offer a range of services including web design, SEO, reputation management and more.
A Solid Strategic Foundation
The most successful marketing campaigns are built on a solid strategic foundation. We aim to provide that digital strategy, considering all angles to ensure your business is maximising its return on investment.
Expert Care Industry Marketing Team
You’ll be working with a specialist group of digital marketers who focus on care and social health businesses. Each team member brings experience and expertise in their focus area. Your business will access the latest advice, backed by research and results.
What Good Care Marketing Looks Like
9-year partnership
After working with Care Connect, myCare is the recognised digital leader in their local market. Families don’t just find them; they’re everywhere.
1,500% YOY traffic growth
A Leicester-based care provider that used a domiciliary care marketing plan and a roadmap to increase Google rankings and leads.
200+ new website visitors
Care home marketing strategies for a 39-bed home that detailed a complete digital transformation, from website to GBP and more.
News and Resources

How to Generate Home Care Leads With SEO
When families begin looking for care, one of the first places they turn is Google. Whether they’re searching for home care

How to Choose an SEO Agency for Your Care Home
If you’re looking for ways to attract more enquiries without relying solely on referrals or paid advertising, search engine optimisation (SEO)
The Digital Roadmap, Your Questions Answered
It’s a focused consultation where we get into the details of your care agency or care home business, your problems, your audience and goals.
The Digital Roadmap is designed for home care agencies and care home operators who want a clear, structured plan to grow their online presence and reach more clients.
Not at all. Once you have your Digital Roadmap, you’re free to implement it on your own terms. That said, many care businesses find that having an experienced team behind them makes results happen faster, and that’s exactly what we’re here for.
Your first session runs between 60 and 90 minutes. If your follow-up session is likely to run longer, we’ll let you know in advance.
Every Digital Roadmap is priced based on the specific needs of your business. Get in touch with the team to discuss what’s right for you.
Ready to Grow your Care Business
If you’re ready to invest in an expertly delivered digital strategy for your care business, our team is ready to guide you through the process. From goal-setting and campaign development to metric-tracking and scaling-up, Care Connect can elevate your business online.
Get started by booking your free Growth Call.