Care Home
Marketing Checklist
Clear steps to improve your care home marketing in 30 days.
Make Sure Families Can Find You
We know how much energy and heart go into running your care home. But if families can’t find you online, they may never get to see that. That’s why we’ve created a simple checklist, made for busy care home managers like you.
Whether you’re just starting out or planning for growth, it gives you clear, actionable steps to follow. Created by marketing experts, it helps you quickly spot gaps and uncover new opportunities.
What This Checklist Helps You Uncover
Building
Trust
Check that your logo, branding and unique story are consistent and compelling.
Website
Conversions
Ensure your site is mobile-friendly and makes it easy for families to reach out.
Local
Visibility
Discover gaps in your Google Business Profile, local directories and local community outreach.
Family
Engagement
With a simple framework, you can respond to enquiries faster and nurture families with helpful content.
Leveraging
Reputation
Learn how to leverage reviews, testimonials and CQC to build trust and credibility.
We Help Care Homes Just Like Yours
Aspire UK
When Aspire UK partnered with Care Connect, they were looking to build greater trust.
Through a tailored digital strategy, including website updates, paid advertising, and improved local visibility, Aspire UK saw a 1500% increase in web traffic and received over 3,000 new enquiries.
Care Home Operators
Forest Home needed a modern digital presence to showcase its family-run care home and connect with its local community. With a new website, integrated SEO and an events calendar, Care Connect amplified its local visibility, leading to a 70+ person turnout at its summer event and strengthening community ties.
Getting Started is Easy
Get the
Checklist
Share a few quick details, and your checklist is ready to go.
Complete
Your Audit
Work through the simple prompts to see what’s working and what’s missing.
Discover
Opportunity
Find clear, practical actions to help more families find and trust your care home.
Is Your Care Home Getting the Attention it Deserves?
Marketing might be the missing piece helping families find and trust your care home. Download our free checklist for simple, actionable steps you can take straight away.