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CASE STUDY
Connecting myCaremyCare is a Scotland-based care company dedicated to serving its local community with a wide range of home-based care services. With a legacy of over 25 years, they continue to expand their team and offerings, which include supported living, respite care, and end-of-life care. Additionally, their live-in care services are provided through Guardian Live-In Care.
The collaboration between myCare and Care Connect began when their founder Nick Price invited Caroline Somer to speak at a group meeting of care-at-home agencies in 2017. This group meeting was after Nick departed from a care franchise’s management role. At that time, myCare had a basic website and sought assistance aligning their branding with their services’ quality.
Care Connect proposed a brand and marketing strategy aimed at enhancing myCare’s brand identity while also targeting new service users and potential employees.
Throughout our dynamic partnership spanning over 7 years, myCare has entrusted Care Connect with numerous digital initiatives, including:
Recognising the pivotal role of branding in business success, myCare wisely invested in website design with Care Connect. Together, we crafted their initial brand identity and facilitated various brand enhancements over the years.
myCare’s website came to life through meticulous design and development efforts. We ensure its seamless operation through ongoing hosting and support services.
The collaboration between myCare and Care Connect has been supported by a continuous focus on strategic planning. Our team of marketing strategists crafts tailored strategies that align with myCare’s evolving objectives and priorities.
Harnessing the power of storytelling, myCare entrusted Care Connect with the creation of diverse types of content, spanning website copy, engaging blogs, social media snippets, informative newsletters, career materials, and more. Additionally, we’ve played a pivotal role in refining myCare’s brand voice to maximise connection and effectiveness across all content touchpoints.
Leveraging search engine optimisation (SEO), myCare has benefited from Care Connect’s expertise in securing prominent rankings on Google. These enhanced rankings have not only supported myCare’s local and industry visibility but have also translated into heightened website traffic, increased customer enquiries, and an increase in online job applications.
Since partnering with Care Connect, myCare has experienced notable expansion and is now recognised as a local care leader.
myCare’s founder, Nick, highlighted the outcomes of collaborating with Care Connect. Notably, marketing efforts have significantly supported myCare’s local visibility. Nick remarked on the widespread presence of myCare across various online platforms, attributing it to branding initiatives, consistent social media engagement, and regular blogging.
Care Connect has implemented thorough tracking and analytics to gauge myCare’s marketing performance. This comprehensive approach not only offers insights into user metrics and behaviour but also tracks growth and outreach. Armed with this data, Care Connect can offer strategic recommendations and decisions on matters such as keyword targeting, content creation, and prioritising care services.
In addition to attracting new service users, Care Connect’s involvement has positively influenced recruitment efforts. Technical enhancements, including a streamlined application process on the myCare website, have digitised and simplified the application procedure.
Overall, Care Connect’s collaboration with myCare has expanded their reach and fortified their brand presence. myCare is now acknowledged as a local care authority, backed by a robust digital marketing strategy that mirrors the quality of their care services.
